YOO UK-based company made presence felt in Southeast Asia by bringing the design brand to Bangkok
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Published: March 8, 2019

admin | Company News | 08 March, 2019

    YOO UK-based company made presence felt in Southeast Asia by bringing the design brand to Bangkok

    YOO is one of the imaginative design, development and branding company based in the UK will now be offering cutting edge, stylish design solutions from its brand new office in Bangkok Thailand.

    YOO Worldwide recently announced that Bangkok will be the base for its regional HQ and has already confirmed the appointment of key executives – supported by a stable of creative directors – to propel its residential design and hotel franchise business forward. YOO was co-founded in 1999 by the ubiquitous international property entrepreneur John Hitchcox, and world-renowned design legend Philippe Starck. The mission of the YOO Studio and Creative Directors Philippe Starck, Marcel Wanders, Jade Jagger, Kelly Hoppen, Steve Leung and Sussane Khan is to design spaces to enrich lives through extraordinary living spaces.

     

    Living & Dining YOO8, Kuala Lumpur, Malaysia, Steve Leung & YOO. Image © YOO Worldwide.

    Living & Dining YOO8, Kuala Lumpur, Malaysia, Steve Leung & YOO. Image © YOO Worldwide.

    Central to YOO’s approach is a bold vision to rethink and reimagine spaces through the concept of “Placemaking”, which considers the entire environment, space and community rather than just the box in a residence or hotel. This is also the first time the YOO brand will be available for design of private commissions, houses, bars, restaurants, show apartments, social enterprises and co-working spaces.

     

    Living & Dining , YOO 8, Kuala Lumpur, Malaysia, Steve Leung & YOO. Image © YOO Worldwide.

    Living & Dining , YOO 8, Kuala Lumpur, Malaysia, Steve Leung & YOO. Image © YOO Worldwide.

    YOO aims to transform buildings into aspirational and inspirational living spaces as they strongly believe that design should enhance a resident’s living experience, and is not merely for enhancing aesthetic quality. The team is now turning its attention to Southeast Asia, tapping into, amongst other trends, the soaring demand for high-end branded residences. 

    “We see huge opportunities for growth in Asia. We really feel the market is ready for our unique brand of design. We challenge, innovate, disrupt and bend rules – allowing our clients’ projects to stand out, adding greater visibility and value to their developments. We’re about ‘the space’ – inside and out – and this is what drives YOO’s design,” explains James Snelgar, Partner & Head of Business Development, YOO Worldwide.

     

    YOO executives. Image © YOO Worldwide.

    YOO executives. Image © YOO Worldwide.

    The company’s regional expansion strategy is spearheaded by Rich Millar, YOO Worldwide’s Vice President of Business Development – Asia Pacific, and Justin Dunne, F&B Concept Curator for YOO Hotels & Resorts. Titans in their respective fields, Millar and Dunne will bring their complimentary brands of creative talent and expertise to YOO’s Southeast Asian office.

    In late 2017, YOO and ONYX Hospitality Group, YOO’s Asia-partner for hotel operations launched a duo of distinctive hotel brands, YOO Collection and Yoo2, with the first Yoo2 hotel due to launch in Phuket in 2020. 

     

    Entrance, The Beach, Koh Samui, Thailand, YOO Studio.  Image © YOO Worldwide.

    Entrance, The Beach, Koh Samui, Thailand, YOO Studio. Image © YOO Worldwide.

    Khun by Yoo, inspired by Philippe Starck, developed by Sansiri currently sets the highest per square metre price on Thonglor. 8 Conlay in Kuala Lumpur and award-winning residential and hospitality projects in Hong Kong including Mira Moon are some of the distinguished Asian projects. Branded residences are among the hospitality industry’s fastest-growing sectors, and YOO is at its forefront with 13 percent of the world’s total portfolio. Fun, rebellious and innovative, YOO is disrupting traditional hotel and residence brands and attracting Asia’s emerging generation of high-net-worth millennial buyers to its designed “spaces”.

     

    View, The Beach, Koh Samui, Thailand, YOO Studio. Image © YOO Worldwide.

    View, The Beach, Koh Samui, Thailand, YOO Studio. Image © YOO Worldwide.

    “We are not entirely new to the region, but we are looking to shake things up a bit and grow through our new presence in the region,” says Snelgar. “Our designers will work with leading development companies to bring their visions to life and we will nurture creative talent in Bangkok to build a new team of designers based here,” he added.

    As Asia’s affluent young investors demand greater personalisation, they increasingly want bespoke living spaces to complement their designer clothes, cars and gadgets. 

    “We don’t believe in residences or hotel rooms,” adds Snelgar. “We believe in spaces.”

     

     

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