GROHE SPA splashes into Asia with its first flagship store
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Published: March 15, 2018

admin | Company News | 15 March, 2018

    The embodiment of “Pure Freude an Wasser” (Pure Joy of Water). Two levels of cutting-edge water technologies for the bathroom and kitchen.

     

    Grohe Showroom Singapore. Image © GROHE Asia Pacific 2018.

    Grohe Showroom Singapore. Image © GROHE Asia Pacific 2018.

     

    The forerunner in sanitary fittings, GROHE introduced its first fully-owned and operated flagship store that is ideally located in the heart of Singapore’s main shopping belt. With over 6,000 square feet on two levels, GROHE SPA intends to elevate its standards and inspire designers and consumers with a showcase of GROHE’s most innovative water technologies.

     

    Image © GROHE Asia Pacific 2018.

    Image © GROHE Asia Pacific 2018.

     

    Image © GROHE Asia Pacific 2018.

    Image © GROHE Asia Pacific 2018.

     

    Uncover & Immerse into World-class luxurious bath sanctuaries at GROHE SPA

    The opportunity to experience GROHE collections and products that are in many of the world’s most luxurious spas and hotels. Seven of these luxurious bathroom suites have been reconstructed to allow consumers and visitors to walk through a unique design story and testifying to architects’, designers’ and developers’ preference for the brand.

     

    Image © GROHE Asia Pacific 2018.

    Image © GROHE Asia Pacific 2018.

     

    Image © GROHE Asia Pacific 2018.

    Image © GROHE Asia Pacific 2018.

     

    Live water areas are presented at GROHE SPA to allow first hand experience of the various shower sprays such as GROHE’s DreamSpray® technology and GROHE’s Minta Touch.

     

    Image © GROHE Asia Pacific 2018.

    Image © GROHE Asia Pacific 2018.

     

    Image © GROHE Asia Pacific 2018.

    Image © GROHE Asia Pacific 2018.

     

    To maximise the brick-and-mortar experience, the store is equipped with smart technologies that help consumers and designers visualise and plan their selections. Through the engagement of virtual reality (VR) technology and with a built-in Shower Configurator, consumers have the ability to customise their preferred shower system and experience how it comes together in function and design before making a purchase. Consumers get to witness a real-life depiction of their selections and shortlisted choices without the hassle of getting drenched in water.

     

    Interactive Table. Image © GROHE Asia Pacific 2018.

    Interactive Table. Image © GROHE Asia Pacific 2018.

     

    The store has utilized the use of Radio Frequency Identification (RFID) technology to facilitate immediate access via a mobile device whereby visitors can learn more about each product displayed and get detailed specifications as they walk through the store, tagging products and emailing the desired information to themselves immediately. Alternatively, they can also project their selections onto a 40-inch interactive touchscreen display interface to better understand each product and view how products have been used in hotel and housing projects from around the world.

     

    Lixil Asia Pacific CEO Bijoy Mohan. Image © GROHE Asia Pacific 2018.

    Lixil Asia Pacific CEO Bijoy Mohan. Image © GROHE Asia Pacific 2018.

     

    Lixil Asia Pacific CEO Bijoy Mohan. Image © GROHE Asia Pacific 2018.

    Lixil Asia Pacific CEO Bijoy Mohan. Image © GROHE Asia Pacific 2018.

     

    “GROHE pursues the brand values of technology, quality, design and sustainability, seeking to develop new innovations that bring value to our consumers. In the same vein, we strive to up the ante on the retail front, making this showroom a stage where GROHE’s advancements in water technology are brought to life. More importantly, we aim to inspire and change the way consumers interact with our products,” said LIXIL Asia Pacific CEO, Bijoy Mohan.

     

    Image © GROHE Asia Pacific 2018.

    Image © GROHE Asia Pacific 2018.

     

    Image © GROHE Asia Pacific 2018.

    Image © GROHE Asia Pacific 2018.

     

    Welcoming both designers and consumers, GROHE SPA’s first Asia flagship store has opened its door to the public from 9 March 2018 operating from 11:00am to 9:30pm daily. The store is located at Level 1 #01-04/05, Shaw Centre, 1 Scotts Road. Visit www.grohe.sg or join GROHE’s Facebook page at www.facebook.com/GrohePacific/ to keep updated of events and happenings at the new flagship store.

     

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